The Power of the Pink Ribbon

WPL_Website_Cancer Day

The 2020 Power, Together Awards recognised Ambassador Nancy G. Brinker, Founder of Susan G. Komen and Promise Fund of Florida and Vigdís Finnbogadóttir, President of Iceland (1980-1996) for their work making the Pink Ribbon a world renowned symbol for breast cancer awareness. This honour was bestowed upon them at the 2020 Reykjavik Global Forum – Women Leaders. 

“The awards recognise women for their distinguished commitments to set aside differences and come together to ensure a better future, because no sustainable change can be reached in isolation.” says Silvana Koch-Mehrin, President & Founder of Women Political Leaders.

Today, thanks to Ambassador Brinker and President Finnbogadóttir, the Pink Ribbon has come to represent the power of collective action; a symbol for awareness, advocacy for equitable access to healthcare, research for a cure, and community. 

I am, and I will

WPL is honoured to recognise and support the global breast cancer movement, among others. Visibility has a strong role in advancing important initiatives such as this. Today, World Cancer Day, calls for individuals and organisations to commit to establishing a role in the pursuit to reduce the  global impact of cancer under the theme #IamandIwill. 

The Pink Ribbon exemplifies the commitment of WPL to start conversations and bring support to leaders and communities around the world seeking to reduce the impact of cancer. WPL remains dedicated to providing women a platform to engage in high-level discussions, establish collaborations, and share ideas to create a better society for all. 

To learn more and mark your commitment in the fight against cancer, visit

Read more about the 2020 Power, Together Awards here

Watch the Reykjavik Global Forum – Women Leaders 2020 session here